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Browse our selection of safety glassesThe month dedicated to Content Marketing continues… and reaches a dead end ???? “The Dead End” by Seth Godin is a book that teaches us how to understand whether to persist in what we do or give up. It is recommended to all people who, full of ambition, want to achieve their goals , but struggle to get a concrete result. Fresh, short (it has only 80 pages) but intense, it arouses curiosity and teaches some valuable concepts that we willingly share.


Aim for excellence, specializing The term excellence goes well with other mobile lead terms such as uniqueness and perfection. In this regard, it is good to clarify that many people believe that the secret of success lies in knowing how to do many things. Unfortunately, however, "He who knows how to do many things knows how to do even one" ; and diversification leads to mediocrity. In reality, abandoning what is superfluous and focusing on what matters and is important to us, highlights our talent and develops our potential.


Specializing , being a professional and therefore growing to achieve results in your sector is a motto , a value and a lifestyle that allows companies to differentiate themselves on the market – and not just the digital one. To be successful you have to cross the moat book of the month Have you ever started a new project with energy and motivation, but abandoned it after a short time? This behavior is known as “the moat theory” .


If you are curious to know more, reading this book you will find this answer and other important ideas for your personal growth. Happy reading!HI!